Tagging is a well established and arguably underused categorisation system that has seen prominence in blog use and more recently, social networks.

Tagging at its core is about assigning words or short keyword phrases to items to group them together. For example. Items tagged as “event” would be grouped together if you searched on that tag.

The main issue with tagging is it places emphasis on the content creator to assign tags to their content and often laziness prevails and content is incorrectly tagged or not tagged at all.

Tagging is an excellent and very simple categorisation system and by including it as one of the core features of our product we can leverage this grouping to allow our users to create business intelligence based on this data.

Tags are assigned to customers not events. They are assigned automatically, overcoming the overhead issues with assigning tags to users.

Tags can then be used as filters for content within web and email templates using simple if, then, else logic statements as well as filters for ticket types and add-ons.

In Mitingu, tags are automatically assigned as follows:

• Their ticket type selection

• Responses to custom registration questions

• Responses to event survey questions

Tags can also be manually assigned via the Mitingu Contact CRM or data upload.

In addition there are certain trigger points that allow organisers to schedule email notifications to be sent to attendees based on their tags. These can be at set times prior to (invitations, reminders, updates), during (welcome, on the day updates) and after the event (thanks for attending, feedback surveys).