"Interesting" chat down the pub

The first 15 minutes of chat whilst I’m down the local on a Friday night is the very short window of time when my friends and I talk sensible stuff.

The longer we’re in there, the more likely it is that the conversations will go just about everywhere and anywhere.

None of my mates work in the software industry, so it’s always a bit of a challenge how I explain what Mitingu is in as few words as possible without boring them onto the next pint.

Whilst they’re pretending to be interested they normally ask “What does Mitingu do?”

Basically, it creates event sites that allow people to say that they are going to an event. It then sends personalised emails like reminders or event updates. A bit like when they register to go to Glastonbury (the world famous music festival, not the town) for their tickets and then get reminder and update emails. The only difference being that Mitingu focuses purely on business events.

That’s normally where I leave it. Eyes are glazing over and there’s much more interest in the guest ale that’s on that week.

Falling in line is good for your brand

Mothers’ Day was fast approaching so John decided to login to Moonpig (other custom card builders are available!) and get to work on creating a special card for his mum with the personal touch.

The colour palette in the tool allowed him to choose from a huge range of colours and he eventually went for a deep pink and lilac combo because his Mum likes them. He also had a large range of fonts to choose from and he went for Montserrat for the heading and good old Arial for the main body.

Needless to say, when John’s mum opened the card there were smiles all round. She felt good which made John feel good too.

Now that he was a graphic design guru, John decided to use his new talent at his day job as an event manager for ABC Consulting. He was responsible for putting together a registration web site, for a conference ABC was organising.

John logged into his account on his ABC’s event site building software and got to work. A few hours later he was done. He’d created a “masterpiece”. With a flourish of confidence, he pressed “go live” on the site and sat back.

He checked it an hour later to see how many had registered. No-one. 

He tried again an hour later. Still no-one.

The next morning, he rushed down to his laptop on the kitchen table as soon as he woke up. Still nothing. He felt a sense of mild panic. This wasn’t going to plan.

When he got to work that morning, he asked a couple of friends in confidence what they thought was going on. The penny dropped the moment his friend Jack asked:

“Whose event site is that?”

It hit him like a ton of bricks. He’d designed the site he thought looked great. He hadn’t built an ABC Consulting site. He hadn’t used any of the brand colours, styles of fonts that ABC uses. He had gone off piste and unleashed his new inner graphic designer.

It was a nice looking site, but it didn’t look anything like ABC Consulting. That confused site visitors who left rather than sign up.

John felt an idiot. He’s learned a simple lesson the hard way.

It’s your well-known brand that attracts your punters. Not your new design skills. Brands remain powerful by people being disciplined about their use. That’s what a company’s brand guidelines do. They are there for a reason.

At Mitingu we’re a bit obsessed about great looking event registration sites. We spend all our time trying to think of better ways to help you create awesome registration sites for your events. Unlike John, our tools will help you keep communications and style on brand, every time.

If you can bear to put your inner graphic designer to one side for a few minutes, come and have a look at our next generation event editor. It will help you build great looking branded event sites, so your events will sell out faster than an umbrella salesman at a wet festival.

Take a look at the new editor

Reasons to white label

White label - Goods or services that are produced by one company, then purchased by another company to rebrand and sell as their own.

Mitingu is a white label event registration and communications platform. We think there are far more benefits to white labelling than going out there and developing your own software. Here are a few:

1. Get to market/implement quicker - the software is already developed, so it’s normally just a case of branding and basic configuration and it’s ready to launch;

2. Reduced costs - we cover the costs of development, all you’d ever need to cover is any specific customised features that you may require;

3. Less risk - development and testing is done prior to release to live, giving you peace of mind that the software works and you are are not being used as software testers;

4. Resellers and agencies can sell the software as their own knowing that we are there in the background to support them. This also creates another revenue stream and enables you to concentrate on business development rather than software development.

Mitingu gives our clients their own white label platform with their own admin and event page URL, web/email templates and the option to create customised reports per account or across the whole platform, giving event organisers the information they need in one place.

For corporates

• Your own branded interface and templates

• Your own admin interface and event URL

• Unlimited sub accounts for different departments, offices or event categories

• High level and event level reporting

• Different user levels

• Access to API to integrate with CRM, ERP systems etc

• Consistent themed event sites and emails available in multiple languages

For agencies/resellers

• Your own branded interface and templates

• Your own admin interface URL and separate event URLs for each client

• Unlimited sub accounts for different clients

• High level and account level reporting for each client

• Different user levels

• Access to API to integrate with CRM, ERP systems etc

• Themed event sites and emails for each client available in multiple languages

To find out more about the Mitingu white label please fill out the quick form here or contact us at hello@mitingu.com